The LA Cup is a sports event that took place from 23rd November to 5th December, 2019 where more than 7000 attendees converged at the Little Angels’ premises for the duration of the event.
The LACM Student Council agree to provide “Co-Sponsor” title to IME Pay for the event. IME Pay’s logo was incorporated in all promotional materials for the event. IME Pay was provided 2 booth spaces for conversion purposes and another for promotion of IME Pay. The brand visibility was high as several banner were placed throughout the event venue.
Furthermore, collection of entry fee for the football tournament, basketball tournament and LA Run was exclusively accepted only via IME Pay. The distribution of cash prize for the tournaments were also done via IME Pay app. Additionally, stalls including food, water and more at the event were accepting IME Pay. The event was a success on the whole, with 148 Tickets of LA Run purchased and transactions worth Rs. 3,50,000 done via IME Pay.
