Digital Gaun Abhiyan: Phase VI Completed in Province No. 3

Digital Gaun Abhiyan: Phase VI Completed in Province No. 3

IME’s training center successfully organized Phase VI of the Digital Gaun Abhiyan. Digital Gaun Abhiyan is a training initiative that commenced in February of 2019, with the mission to educate the public in rural areas about digital services. The Phase VI of this initiative is another set of training sessions organized as a continuation of previous assemblies that took place in Rasuwa, Nuwakot, Bardiya, Dhading, Sunsari, Siraha, Ilam, Pachthara, Taplejung and several more. In continuing with this endeavor to keep our public in the technological know-how, a series of training sessions were provided starting from 5th November to 10th November in several locations within Province No.3.

Digital Gaun Abhiyan – Phase VI comprised of training sessions in Sindhupalchowk, Barabishe and Sindhuli. Around 15 POS were trained and authorized at the Sindhupalchowk session. The Barabishe session had a 23 POS participants and 45 local public participants who were trained and certified. Additionally, the training team also carried out direct marketing with a “Door-to-Door Walkathon” at Barabishe Bazar along with our local business partners. The event in Sindhuli had a community participation of 110 locals among which 68 were students and 42 were teachers.

With the key motive of encouraging participants to download IMEPAY App and recommend the same to others, it was vital for the training team to ensure that the trainees understood the app and all its functions. For that reason, the trainers opted to prioritize interaction and two-way communication. Puzzle games and team building activities were arranged to keep the participants engaged and help them learn through practice. They were rewarded certificates of participation to boost morale. The training team also met with local business partners and during sessions, briefed prospective parties who can endorse the IME Group businesses. Furthermore, in order to encourage IME Pay Distributors, top distributors and POS were rewarded with gift hampers and certificates.

In the future the Digital Gaun Abhiyan committee plans to reach major remote areas like Doti, Bhajhang and Darchula, where there is lack of banking services. The team already has plans to undertake the Digital Gaun Abhiyan in 20 districts of Nepal in this fiscal year. The IME training committee’s ultimate motto is to encourage the rural public to make proper use of our wide POS network, whether it be for cash transfer and payments or to utilize IME Pay services. Looking at the bigger picture, Digital Gaun Abhiyan is a CSR initiative taken by IME Pay for the community with the aim to empower them with the access and knowledge of the digital payment system.

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